During the initial announcement of Tour de Zwift, some of you may have caught hints we made alluding to a “shiny” reward for completion of all 7 stages of the Tour. Instead, completing the tour simply unlocked the jersey that participants adorned during each stage.
Let’s face it - we let you down. We came into Tour de Zwift with the intention of delivering a special reward - something that would leave the community awestruck. After all, the Tour de Zwift is our biggest event of the year! We imagined a cool concept for some glowing goods, but when we finished developing it - well let’s say the concept fell far short of our expectations.
In all of our excitement, we regret that we got a little ahead of ourselves with our communications and announced it to everyone before we knew we could deliver. We understand your frustration and feelings of being let down. We messed up, over promised, under delivered and we’re sorry.
The Tour of Watopia is right around the corner and we’re working hard to make it a rich and rewarding experience. We hope to see you there!