Last weekend I applied the firmware myself, just like you I noticed no road feel Boerwinkel. Whereas through the Tacx application and app I had no problems with the demo.
In the Watopia rides during the week I was suddenly shocked as I noticed the feedback as I rode over the bridge. Then a rather awkward sense of feedback over the gravel, not so much true road feel imo. And lastly the feel of the cobblestones.
Now in the London ride however, no such feedback. So I assume either the feedback in the London course is bugged, or simply not implemented at all.
As a more general suggestion to the road feel configuration I’d like to throw in a suggestion as well to add an option to disable the road feel during group rides. Especially during races it’s a tad annoying to still have it on, considering the significant additional wattage required to maintain the same level of speed over e.g. cobblestone segments.