A lot of the ride-ons you see probably have nothing to do with the group. They come from people who aren’t currently riding.
If someone clicks the ride-on button on the home page of the Companion app, it will send ride-ons to up to 100 of the people they follow.
So, to get more ride-ons, you need to get more people to follow you.
How do you do that? Start by following the people you happen to ride with–particularly the ones you have directly interacted with (drafting, racing, etc.). Many will follow you back.
When in free ride mode you can hand out 5 ride-ons at a time by touching the white triangle that marks your location on the Companion App map. Ride with one of the Pacer bots and start handing out ride-ons. When you finish a ride the companion app has a summary of your ride. Below the map of the event you will see a line with pictures of people you have ridden with. Click on the blank icon on the right with a +“number”. These are people you rode with. You can go down the list and click on each individual and ask to follow them. Most will accept. Once you are following a number of people you will see the one’s who receive the most ride ons have literally thousands of followers. Shane Miller probably has tens of thousands and has been on Zwift since the beta days. That is to say nothing of him being a YouTube Zwift guru and a real life nice guy. Plus it is kind of fun to watch one of his streams and see if your Ride On shows up.
By the way, there are other aspects to following people. You find out what are the hot events that you might not have heard about, workouts that others use regularly and you see things that cause you to explore more. Please accept my follow request! Ride On!