Yes, this is a very poor oversight by Zwift. My 12 year old would like to try Zwift, along with my wife, but we just can’t afford 3 seperate accounts. It’s crazy considering we can all go to the gym for the same price as one Zwift account.
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Another request here for a family plan…
Getting separate accounts for wife and kids and paying $/80mo is prohibitive. Trying to share accounts is a mess, and doesn’t benefit anyone. I’d be happy to pay a bit extra to get everyone their own account, for the same amount of usage. Zwift is just missing out on revenue this way and we have a poorer user experience. C’mon Zwift it’s a no-brainer!
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I don’t have anything novel to say, but I want to +1 this request. It would be such a benefit if we could just select a rider when logging in and compete against each other without paying $800/year for the privilege. I wouldn’t mind a bit higher charge, but obvious 4x is a non-starter.
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Totally agree there should be a family plan or children under 16 are fee.
We already have 2 accounts and now 12 and 13 year old want to start.
Should be a plan put in place for a household. As per previous comments happy to pay more but not a full account for a child!
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Circumstances and geographies vary, making comparisons tricky. Around here an Equinox gym membership is over $200/month for an individual, and adding a sub-account is another $150 per month or so for each additional member.
I just cant believe that there is still no family plan in 2025… Maybe i just have to check the other apps…
I moved from Zwift to Rouvy , won’t consider coming back until there is a family/joint subscription.
Interesting approach. Sprinters who do harder but shorter rides then play less than endurance riders who ride lighter but longer. So the cost is related to your riding style preference.
Surprised to see that just now there are 666 (Ooooo) comments and this hasn’t been implemented. I recall back when Zwift had youth accounts linked to the parent account. I thought it was a great idea. And i always give ride-ons when I see kids as it’s nicer to see them riding bikes than, idk, robbing banks, setting fire to their schools. It’s just a good way to have an opportunity for kids to do something positive. Especially when using Zwift, by the time a family has gotten multiple bikes, a smart trainer (or multiple to ride together) and paid a subscription it’s just godawful expensive. I don’t even have kids but I thoroughly approve kids and family accounts at affordable prices, particularly if they’re not used simultaneously due to a shared trainer.
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both my wife and I have been zwift ubscribers for years, we have just now only gone and purchased a Zwift one trainer with play controllers (Wahoo kickr Core, zwift Cog and Controllers Bundle) as our son is now wanting to zwift over the winter. In my mind this is far healthier than being sat in front of a screen when the dark winter nights roll in playing games online with school friends. Just found out just now U16 accounts are no longer a thing available apart from those already setup. Absolutely need to get this fixed Zwift. The whole reason we went for the COG and controllers was to make the riding indoors more appealing to a 9 year old without the hassle of having to change cassettes everytime he goes to ride on the trainer. 2 x Adult subscriptions for 7 years and a trainer investment directly from zwift to allow our son to get started only to find the controllers and cog are pretty much useless to him now (if we were to elect setting up another platform such as myWhoosh). Re-introduce U16 accounts. Zwift has done loads for cycling globally towards the womens side of the sport, surely they can do this for the future riders of the sport / communities also.
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Pay-per-distance is fair because you pay for server load. Zwift servers don’t use more CPU power if you push harder 
So from zwift perspective i think this would be a understandable business case. But I agree, that it could feel unfair from the customer perspective.
My kids still have a kids account (I created them when it was still possible), my wife stopped using zwift because of price. We only have a single trainer. Even Strava created family subscriptions for a very reasonal price. If Zwift created a full-year-family account for a good price (taking into account that summer usage is extremely low) I would think about it. Now I cancel my subscription in march and enable it in november.
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Who out there would appreciate a family plan?
I’ve been Zwifting since 2020 and have always encouraged my wife and son to join me. They have expressed more interest lately. Now that I am considering the Zwift Ride bike, it makes having a multi-user household easier.
$20/person/month however doesn’t work!
Zwift Leadership - all of our favorite apps and services off this type or membership. You should too!!!
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Agreed
This is definitely most common request, and make sense with Ride bike in household. One zwifter at the time …
For a few years my daughter had a free account tagged into mine. I don’t use zwift much, maybe once a month. She uses it slightly more than me.
She’s just turned 16 and when she used it the other day, the system said trial period expired and that she needs to set up her own paid account.
I can’t find a family plan, so it seems that we both have to have full/adult accounts.
We can’t justify doubling our outgoings on zwift, so we’ll have to look elsewhere now.
Surely zwift could soften the blow by having a reduced subscription for u18s?
Family plans would be nice, but too difficult for Zwift to figure out how to monitor this to avoid account sharing all over the place.
Youth sports are expensive. Consider yourself lucky she’s not involved in ice hockey 
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I think you get something like 20km per month for free, so if she doesn’t exceed that she can just continue to use Zwift for free without a active subsfription
Then they could implement some kind of system where you pay full price for the first account, and then can get a few additional accounts for 50% of per account.
My girlfriend actually went with a Tacx Premium for this exact reason as the monthly price is identical and she has a Tacx trainer. If Zwift had had a reduced price option she would’ve went with Zwift instead so that we could ride together. So instead of at least making 50% of the sale, Zwift now made 0%..
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Tried having wife and kids share an account, but it was too messy and kinda ruined the experience. Cancelled it today. Still hoping there is a way to do some kind of family plan, and/or have a discount for kids under 16.
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I just ordered by Zwift bike and am disappointed in myself for not doing my research better but more so am absolutely disgusted by Zwift’s greed. The lack of the ability to have multiple profiles on one device is absurd.
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You can have all the profiles you want with one device. You absolutely do not need to buy more trainers.
But each one will cost you a full price subscription, which I’m guessing is the issue here
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