I have two daughters at home due to Covid restrictions (university etc) and my wife. Non are keen cyclists but they like to hop on the turbo trainer once in a while. I only have 1 x turbo trainer. Surely it makes MASSIVE financial sense to offer a family membership at say 150% of single membership with just ONE member allowed to ride at any time. Zwift would get 50% more than they are going to get right now as I just won’t pay for another membership for casual use. We need to grab young riders NOW if we want to build the Wiggins, the Froomes and the Thomas’s of tomorrow. Look at it as an INVESTMENT - these family members will probably want their own full account in a few years when they move out.
A huge RIDE ON for ZWIFT if / when they add a fair family plan …