Sure you stay on the same ISP, BUT you if you restart your modem you could end up with a different IP address. That is how DHCP works.
I know, but chances are you’ll get the exact same one. My point was that the IP will be obviously from the same range as it’ll be from the same ISP and it’s not exactly hard to track if that changes frequently suggesting abuse/sharing of the credentials. Again, these are just excuses.
Edit: not having a go at you at all, just the concept that it’s ‘too hard’ for a billion dollar company. 
I’m on the trial right now and realizing that my partner wouldn’t be able to ride without a completely separate subscription really makes this product a hard sell…
I think it would alleviate a lot of these problems if one subscription could have multiple user profiles but limit to one user zwifting at a time.
The most common use case is one shared trainer per household so most people probably wouldn’t even notice the “one rider at a time” limit.
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My son an myself have full accounts and we have a child account for my 11 year old. I would like to add an account for my wife but it is just too much as she is only occasional user. A family account would solve this for me.
tracking IP addresses is totally unnecessary - you simply allow one concurrent user to log in from that family plan - if a second user tries to log on it is denied OR it boots of the first user - many many software platforms work this way. No additional numbers will be loading down the Zwift servers as ONLY ONE user from a family plan can be on at any one time.
I agree and mentioned this above, but that works where there’s only one trainer in the house. The question was how you deal with more than one. The IP thing was just an example of how they can prevent abuse of such plans.
But generally yes, they could just make it one account per trainer (with multiple profiles) very easily. They simply don’t want to.
A family plan would be great, my wife might join me once a month but it just isn’t worth the cost of a full subscription. Maybe you could have option to buy a single ride for a buck - more a la carte pricing. Easy to crunch the numbers so the bulk of your regular users would stay with the subscription and bring in new revenue from people who would be occasional users.
Totally agree! A family subscription would be good improvement. For those that have purchased through an appleID there is already the option to share subscriptions with the family.
Combine that with the fact that most families do not have more than 1 smart trainer and I can only see allowing family sharing increasing the number of Zwift subscriptions rather than driving people away to other apps
+1 for this request. My wife and child will use it infrequently, but I know they would be encouraged by having their own avatar and achievements. I can’t justify 3 accounts for those who will not use it consistently.
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Hi @Mark_K3 kids under 16 is free.
Free Kids Accounts - Guardians Please Read?
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Great to know! I wasn’t able to find this information elsewhere. Thank you!
Some things are very strange. Why is running totally free and riding only 25KM pro month? And are children free, but do they not have a discount for partners? Could Zwift explain this strange policy?
I’m looking for a family plan. We have 4 kids and my spouse. I’ll look someone else then, seems like Zwift doesn’t care to address this.
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Kids are free fo you can get 4 for the price of two.
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Just signed up to a paid zwift sub hoping the family could use the subscription also. It’s a great product but a little dissapointed now 
hope this feature gets added soon!
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Another shout out for a family sub. I have one bike so being able to have a second user (even for a nominal fee) on the account even if you can’t have them logged in at the same time would be huge.
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Spotify - family plan
Apple music - family plan
YouTube music - family plan
Netflix - family plan
Disney plus - family plan
Apple tv - family plan
HBO max - family plan
Amazon prime - family plan
FulGaz - family plan
Rouvy - family plan
Jrny - family plan
Peloton - family plan
Steam - can share every game I’ve ever purchased with a friend
Xbox game pass - family pass on PC… Sharing 100s of video games
WoW - multiple characters on account
FFXIV - multiple characters on account
Vzfit (a VR zwift) - family account.
There is no excuse not to have this feature in 2021. Quit making excuses so that you can charge double for the people willing to. You are making zwift a frustrating experience for those who share an account
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Comparing streaming services with apps like Zwift is an apples-to-orange comparison. This said, all suppliers have their pricing strategy, which you may like or not like. That’s why there is competition - so you can select the service that best balances meeting your needs and your price expectations. Notice Zwift also has no 12-month plan at a reduced cost - that’s also part of each app supplier’s pricing strategy. It’s fine with some (I cancel during the summer), not with others (why should I pay the same when I commit for 12 months than for one?).
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I have created a new account to see if Zwift is any better than it was when I left it for Rouvy a few years ago.
Whilst Zwift is a good platform (if you like the gamey look), and has its own pro’s and con’s like any of these trainer applications, the lack any kind of family sharing is a real negative for me so it looks like I will stick with Rouvy for £12.75 for 3 users per month instead of Zwifts £12.99 for 1 user.
BKOOL is another great app, though not quite as polished as Rouvy yet, it is getting there and can be used in either video or digital mode (as Zwift is). They do not yet have a family subscription but are working on it…one of my favourite aspects of BKOOL is the velodrome racing.
Unfortunately for Zwift, their product is not exactly leaps and bounds ahead of the competition - if it were maybe they could justify their miserly ethos.
Can I start by saying I have asked for this for nearly 3 yrs. I will never watch my wife get off our shared trainer and climb back on the same trainer and pay 2x a subscription to ride the same software. It makes no sense. Secondly I find it absolutely rude that despite several requests nobody from zwift has replied to confirm this will or will not happen. So we are left in limbo year after year with one of us using Zwift and the other Tacx free software. I would gladly pay £15/£16 per month for 2 member training. Effectively you have lost £180 income. Most of all though you have given yourselves a reputation of being rude and ignorant. Just let us know if it will happen so we can make choices of how to train together. It’s simple. To reiterate 2x12.99 for a shared trainer is never going to happen. Perhaps reply this time? It’s been years.
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