Hi everyone, Zwift is conducting research over the next few weeks to understand which product features for indoor training apps are most valuable for members. Some of our subscribers will receive an email from a third-party research firm (from email@example.com) inviting you to participate in a survey, which will look like this:
This email is legitimate and if you’re invited to participate, we appreciate your honest feedback.
What’s the survey about?
Our research team is conducting a study to understand what products and features our subscribers value to help us develop the product you want most. We are also interested in how you feel about Zwift compared to other training apps, so you will see a variety of companies named in the survey
Why does this survey seem so different from the surveys I usually see?
This is called a conjoint survey, and it helps us understand the features that are most (and least) valuable to Zwifters. This conjoint asks a series of questions comparing three options. All of the prices and the feature sets shown are hypothetical. The three options change across questions so we can narrow down your preferences, and get a more accurate result. The feature sets and prices change across the options, and as you make choices it helps us assign a “value” to those product ideas. Once everyone has completed the survey, we can look across all the answers and see where the opportunities are to add the most value for you.
Why do some questions feel redundant?
If you see the same or very similar options repeated, that actually means the survey is working to narrow down preferences.
When will Zwift be adding the features mentioned in the questions?
Adding (or removing) features mentioned in the survey is strictly hypothetical.
The more people participate in this survey - the better we can evolve our product offerings to meet your preferences. If you received the email - we ask that you take the survey seriously so we can more precisely focus our efforts on the features that you value the most.