Hi everyone, Zwift is conducting research over the next few weeks to understand how our members make purchasing decisions for cycling equipment. Some of our subscribers will receive an email from us inviting them to participate in a study.
This email is legitimate. If you’re invited to participate, we appreciate your honest feedback.
What’s the study about?
Our research team is conducting a study to understand what products and features our subscribers value in cycling equipment that can be used to Zwift.
Why does this survey seem so different from the surveys I usually see?
This is called a shelf test and it is meant to replicate real-world shopping experiences, where people compare options before making a decision on which one to buy.
In this shelf test, the prices and the cycling equipment available may seem different than what you have seen in stores or on-line. These hypothetical prices and products help us understand your preferences and how much you value certain features as well as brands. Once everyone has completed this study, we can look across all the answers and see the overall choices and the value of those choices.
Are there new prices for existing products or entirely new products coming?
Everything in this study is strictly hypothetical.