Very often I open Zwift Companion app I get a blue banner saying new firmware to Zwift Play controller.
But when connecting for update this two screen shoots show the result. same every time for a long time.
1.3.1 has been released so it should let you update to that. So clearly something is going wrong here.
I suggest contacting Zwift support so they can work through this with you.
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Now firmeware 1.3.1 
The auto update service in taskbar (windows), tried to turn it off and don’t know if that was it but able to update firmware
Sad thing though is that when done with my ride companionapp told me that I have new firmware to my Play controls!!!
So now same thing as abov but this time I got version 1.3.1.
Maild Zwift support, see whaat they say.
Hi @Mikael_Jonsson, I’m Norman from Zwift, thanks for sharing all of the details in this thread. I’ve passed this on to the main team. In the meantime, we’ll sure help you out once a colleague responds to your email.