Why are you limiting the bike to 10 people? I understand the Real Bike having a Winner. Surely considering the lack of feature innovation and the soon to be increased price for everyone making the only way to get something aesthetically new a lottery is a bit naff… I know not everyone is level 25, but for those who are and have unlocked whats available there is really nothing to aim for, most unlocks in the past have required completing events which is cool, but simply locking this bike to 10 people, totally lame. Even if I won one, Lame idea Zwift.
In short make the bike for all who do the mission