Zwift annual membership [SOLVED]

Strava routinely offers over 50% discount for annual but that doesn’t tempt me.

I’ve never seen Strava offer a 50% discount.

I seem to recall they followed up their 2 month free offer with ‘our biggest ever sale’ option of 25% off which is obviously 3 months free.

I only know what Strava has presented to me, someone who’s never given them a dime of cash but tons of free data for them to analyze, aggregate and and sell. I’m comparing the yearly (I seem to remember $49.99 in this promo) vs monthly (maybe $9.99?) x 12 rates. Of course they could have presented the “best offer ever” and inflated the monthly to make the yearly look attractive. Anyway, Strava might be a bad example now, though, with what’s going on over there with their pricing over the last week.

Maybe Zwift has it 100% right with just a simple monthly fee and no shenanigans!

Just googled. They offer 50% off if your a high school student (US only).

He means a monthly fee for a year compared to a yearly fee. Others like Strava have a 50% difference between these two.

+1 for an annual subscription with some level of discount

Crazy idea… Who does that??

+1 for an annual subscription please.

At this point, I would actually be suspicious of a yearly subscription offering from Zwift. They have ignored this request for so long that, IMO, if they do offer one it would be because they know something else is about to come to market that will actual make a meaningful dent in their market share and they want to get as much money from you as possible before you jump ship.

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I found this post in search of this same topic. It’s crazy that this has been asked for so long. I’m not an IRL cyclist, but I use my SB20 for cross-training. The monthly cost is high for me, but I pay it because there is no other place with this vast virtual camaraderie. A yearly subscription would work for me if at a discounted cost.

is it that crazy? people paying company money want to pay less and company people are paying don’t want people to pay less!

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and here is the exact reason this hasn’t happened… people will pay monthly because there are few other options and none as good as Zwift.

I used to pay all year long but now only the months I plan on using, about 6 out of 12. If there was a yearly fee the equivalent of 8-9 months in cost I’d probably take that. Zwift gets more money out of me and I can use it if there’s a stretch of poor weather in the summer. Only Zwift would know the numbers though and how many pause their memberships and for how long. Or it could just be like so many other things that just seem to be ignored.


They also know how many don’t pause their memberships and what amount of $$ they will lose.

That’s kinda what I just said…

I’ve got to guess that someone at Zwift has run the numbers and judged that there’s no value in them providing an annual membership on this basis. I’d certainly opt for that option and I know a few friends who would too. Howevere, I reckon it’s a bit like switching bank accounts/energy providers etc. Many folk know they might get a slightly better deal but customer inertia is the thing that stops them, so there’s not actually that many who stop paying over the summer months.

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Well, in his last interview Eric suggested that they are indeed looking at an annual subscription. But I wouldn’t count on it saving people a ton of money given it’s in the context of the company needing to increase revenue.

Here is the quote: “Starting with the easy one, pricing, Min says that the current $15/month subscription is “not sustainable” for much longer, and that the company is considering annual memberships.”

Zwift CEO Signals Upcoming Price Increase, Subscriber Goals, and More | DC Rainmaker

So, yeah, we might get an annual subscription, but don’t expect that it will save you a ton of money :slight_smile:

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UPDATE November 2023

This long-awaited request rolls out today. Please resume discussion on that thread as I’ll be locking this one.

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@shooj the link in the post above appears to be broken.

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