So I did a ride today, where there was an update before I started and noticed that segments are using all the other segment times as a comparison. So, for instance, my bridge sprint time was 13.93 seconds, and when I started the 2.4km climb segment, it showed my as the KOM with the very same blistering pace of 13.93 seconds!!
Now, I appreciate the gesture of giving me the KOM, but I really did not earn it - LOL.
I too a picture which is attached to my Strava ride so you can see it there: https://www.strava.com/activities/472682352