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One Unique Zwift Social Eco-system
I would also add to it option to create personal challenges: challenge a friend for 100km/200km etc, or 4-5h ride etc… Or challenge a team! One team challenging another! For best specific group route time (average time between team members…), or overall distance in a week… etc…etc…
Or a unique one-time challenge during specific ride/race (best sprint time, best lap time, best 20 mins time, best 5 mins time…etc…) - the challenge could be made between friends, or even groups!