The monthly missons are very popular but people obviouslsy people use Zwift at different volumes. I’d like to see the missions expanded to have unlocks for different levels of progress. For example, say it was a distance mission - 200km - unlock shoes, 400km - unlock kit, 700km - unlock bike.
This would encourage people to ride more and give those users who spend a lot ot time on zwift more of a reward for their effort. Most of the Zwift missons I complete in a week.
The Wahoo climbing misson was a great example of how this works.