We have no plans to change our current subscription pricing.
The primary goal for this fundraise is to allow us to accelerate our investment in the core product - bringing better, more immersive experiences. We have lots of exciting plans in the works, but we can’t tell you just yet.
This investment allows us to accelerate the growth of our core product team. Having more personnel allows us to expand our technical capabilities.
This funding will help us accelerate the development of the core product, invest in new development and integration of tools like ZwiftPower. We’ve also been quietly improving our Events and Clubs functionality. Projects like this directly improve Zwift for our community racers, social riders and runners.
This one’s way above my pay grade, and we can’t comment on future strategic decisions anyway.
This will allow us to make faster headway on making Zwift more inclusive for all with avatars representing a broader range of ethnicities, genders, and ages, as well as the long-standing request to represent adaptive athletes with avatars, events and accessibility features.
However - the new UI we’d planned on releasing in March is on hold. We’d been knitting that sweater for a really long time prior to COVID, but the operational changes we made to scale up to the huge spike in usage means we outgrew that sweater. Growing the core product team will help us knit a new one sooner.
We hear your frustrations. What we can say is this investment will enable us to bring products to market quicker and more efficiently.
Announcing our roadmap sounds a lot like giving our competitors our playbook. Is there any company that would reveal its long term strategy?