Clearly the in game assets/prize structure is a cluster of haphazardly rolled out ideas. How many people would be unhappy/happy if zwift were to start a new “season” (much like Fortnite and some other popular games)?
In this idea, zwift unleashes an update, everyone returns back to the base level with the basic Zwift bike. In doing so they could restructure the assets so that as you start with slow equipment and gradually unlock the better equipment as you invest your time and effort into the game. Just like any sort of driving game with unlock-able cars. You start with a 90’s Honda Civic and work your way to an F1 car.