Has Zwift considered extending the the garage to allow users to see everything that’s ever been made available in the game and use drops or real money to purchase them? If you look at popular online games today such as roblox, call of duty and fortnite thir storefronts are incredibly popular (and profitable) for allowing players to personalize their in-game personas.
I think Zwift is pretty similar when it comes to the gear. While we may have a particular bike that we tend to ride and prefer, we’ll switch up our jerseys based on our moods or type of ride. I think I’ve seen a few dozen jerseys now over the last year that I wish I could wear on occasion.
Roblox makes it simple, you buy their virtual currency robux and then make your purchases in game. This is similar to the Zwift drops.
Fortnite has their seasonal level progression rewards and additional rewards from their battle pass. Everything that players get is purely cosmetic. Their in-game store sells additional skins that come & go. Sometimes they bring back past skins that were around for a limited time and those can sell like crazy.
For those that don’t care about the cosmetics, these changes wouldn’t mean much. For the rest whether it’s frequently or occasionally there may be cosmetics beyond what we earn at new levels that we’d want to buy.
Perhaps with the increase revenue from a Zwift store they’d be able to get to profitability and then fix some of the frequent quality of life improvements people have been asking for, such as garage item management (hide things you never want to use, create sets for fast changes) and functioning Apple Watch HR support.