Zwift branding getting it wrong… with the new font (a letter lost in this forum from a user, but also designer)

People do seem to be losing their minds over a pretty small change really:

The biggest problem with the branding for me is that the ingame design is so at odds with the new homescreen. the look of everything in game is all geared up towards the old homescreen. Is that due to change too?
Personally I hope not.

I wish I could do 784W at 145bpm. :wink:

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But 784W at 745bpm, not so much.

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Do people honestly think these look the same?
image

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Old font was better IMO, it doesn’t bother me too much though. As ever it’s more the fact that it seems a totally needless change when there’s so much else to do regarding the look and feel of the game, and user experience.

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Yeah. I did my first ride in ages last night and while I certainly did notice the new font, it barely registered on my list of annoyances while riding. Unlike, say, the lack of useful feedback on drafting or a readable gradient profile. Or, for that matter, a loader that forgets your password and/or goes all white every now and then.

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I’m kinda the same, i don’t dislike the new font, but then I didn’t dislike the old one either.
Seems like change for the sake of change.

obviously not when placed next to each other but if you see the 1 alone i can see why it can cause some confusion.

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for about 2 seconds until you see a 7 though right?

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possibly but not sure i want to be scanning the screen to compare numbers while riding at threshold

For me it’s not so bad i zwift on a large screen in 4k but I can understand those on other devices could find it annoying. Simple enough fix for zwift if they just cut the 1 a bit.

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assuming you have a memory that lasts more than a few seconds it should happen once and then not again.

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I don’t think people are losing their minds. I do believe people are voicing their dislike, myself included. Did it ruin my ride. Nope. Does it make me want to quit Zwift. Nope. Is it annoying to look at. Nope. Etc… But, I definitely prefer the previous font.

Hopefully, it’s not the big update for the month! Although, that wouldn’t surprise me if it was.

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Short nose one (1). LOL
image

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I’ll admit I was exaggerating for comic effect.

It makes little to no(se) difference.

you might think it was a 7 for a brief second but then you’d soon realise it wasn’t and then that is that.

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I think its just a horrible horrible font

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In software development and UX (and maybe other disciplines), we have a principle called “The Principle of Least Astonishment”. It basically says that a user of a system should not be surprised or astonished by how a system/feature looks or behaves.

When I’m riding in Zwift, I want a font that I ideally don’t pay attention to because it is clear and easy to read. It is fit for purpose. I want to focus on what is happening in the game. When the font becomes something people dislike and find hard to read, like the 1 and the unusual uppercase letters, they are “surprised” - they did not get what they expected. It becomes noise and bad UX.

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66% of my household did not notice the font change. The other 33% thinks it looks fine and probably would not notice it if it weren’t for the forums.

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that’s exactly the point. you shouldn’t have to might think. if you need to think about, it’s lost.

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100% of my household noticed the change, and 100% dislike it. We might actually be OK with it if the characters weren’t constantly changing widths, which is very annoying. I’m not sure if the previous font did this, also, but if it did it was not nearly as noticeable.

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