It isn’t an either/or scenario - offer a monthly payment and a yearly one that works out slightly cheaper than 12 of the monthly payments.
seems to be what most companies offer.
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One system is much simpler for zwift to manage
Plus you avoid the cheap customers selecting the cheap annual option and then getting mad about it later because they want to cancel
Why would zwift offer a lower cost annual sub? That reduces their income…
Zwift is a business. If it made business sense for them to offer annual subs they’d do it
They could offer a discounted annual sub at the same time as raising the cost for pay-monthly users to balance it out. 
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Hahaha now that’s be really humorous, I’d love to see the customer feedback on that one!
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I’d certainly swap to the annual plan. It probably wouldn’t save a lot but on the other hand I don’t think the increase to people who want to pay monthly would be huge.
I pay £13 * 12, so £156 per year. If they offered £144 (i.e. £1 per month off) they’d lose £12 on my sub.
Adding £1 to the per-month price to make it £13.99 isn’t bank-breaking and to me seems a reasonable surcharge for people who prefer the flexibility of a monthly plan.
(Of course, I realise not everyone who might want to pay up front can necessarily do so, and it might penalise people who are on low incomes or have tight budgets; so it’s far from a no-brainer.)
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That is only true if you make the huge assumption that every monthly sub keeps it active the whole year.
We don’t have access to the data but they could easily make more money, ie:
Monthly Zwifter at $15/month for 6 months = $90 this zwifter cancels for half the year to ride outside
Yearly Zwift at $10/month (made up number) = $120 and can’t be cancelled.
It all depends on the “sweet spot” of the discount to entice those who (or a majority of them) cancel their subs in warmer months to lock-in for the year. It can easily net the company more money and make accounting much easier as this would be a set time period. As it stands Zwift can’t really be sure how many of their subs will stay month over month as anyone can decide on a whim to cancel or move to another platform.
Option for monthly or annual would be ideal.
I would go for annual.
Certainly makes sense that the amount of folks who cancel for portion of the year could increase zwifts income if they instead became annual subscribers
I’d assume they did the math on that, but you know how that goes 
I completely agree that an annual membership option would be nice. An included discount if buying 12 months Wouk due even better. Currently I only subscribe for 4-5 months as I mostly ride outside, however If I had the option to “buy once, cry once” I would be willing to spend more money at one time rather than having another subscription that comes out every month. I guarantee Zwift would make more money if they did this.
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Why do this when they can catch people like me and my wife paying $28.98+tax (plus another $14.99 for my dad) all summer when we haven’t been riding Zwift? Seriously though, a family offer and a yearly bulk discount is something my family would highly appreciated.
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Why don’t you cancel the membership in summer?
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That’s why you have the option to pause the membership. No need to cancel
You can pause for 2-8 weeks, I am riding outside Mai - October. You lose nothing when cancelling, your have your level, xp and drops when you come back.
I can’t believe there is no yearly subscription option. It really makes me want to cancel every month when I see that payment. That and they still haven’t started rowing after saying it was coming.
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Rowing is not coming.
Why would you want to cancel if you are using a service?
You could always just pay for the year as per the link Paul has posted, then you wouldn’t see it each month.
That was August 2020 - there are no more gift cards for any memberships now!
Or did I miss something?
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Geez, that was a good sleep I had. What year is it?
Apols for giving false hope.
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I believe you are correct. I have have a couple 3 month gift cards though
Came here looking for this very issue. My first time on Zwift was this past fall. I will not ride in my basement April-Oct. Will never happen (plus my road bike right now is my trainer, so it’s either/or - can’t do both easily). It’s time to go outside for running, biking, and hiking. “Pausing” for 2 months is not enough. I don’t need another “to do” to sign back up in June. Four months might be acceptable.
I would pre-pay the whole year with a discount, I’d even pay for “paused” months to the tune of like $5/month. I don’t want Zwift to go out of business. I just can’t abide to look at my credit card bill every month and see a full priced service I’m not using. But the only option they give me is cancel, so sadly that is what I’m going to do.
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