Do a joint venture with the developers of the “Pro Cycling Manager” series (the most successful cycling game of all time, approx. 1/4 million sales each year since 2000).
You could use your tech to include using smart trainers as a way of controlling a rider in races within their game (online e.g. multplayer and offline e.g. career mode).
As the riders in the offline game would be too fast for us all, you could establish handicaps e.g. 50% additional power for us amateurs, etc. As you get better the handicap can reduce.
Their game provides for fan based course development also that can be used online or offline. .
Just an idea that I believe would make both organisations (Cyanide and Zwift) dominate the online cycling game/indoor trainer scene.