There are a huge number of things Zwift could do to enhance the gamification.
What they’ve got so far is almost the bare minimum required to make any claim to have gamified indoor cycling. OK, the Drop Shop does make it a bit more than bare minimum, but it’s still minimal.
And even then it’s lacking. We can’t display our badges to other riders; there’s no “Profile” screen in game/Companion that shows them for example.
There are few “Feats of Strength” - getting the Tron bike is one, are are doing AdZ 25 times, the Volcano loop 25 times, a Century ride and the like. Of those latter ones, only the Century rides are something you can show off (by wearing the reward jersey).
Even personal records disappear after 30 days.
There are all sorts of mini games that could be introduced. Ideas along those lines pop up now and again:
At all comes down to their priorities and what they think will grow the platform, generate revenue, etc. I think adding more gamification is relatively low on the priorities.
It does happen - we got the Alpe du Zwift prize wheel for example. That’s an idea that could itself be used in many more places; but in some respects the increased Drop rate kinda does the same thing.