Windows XP/32 can't start softwre

Hello!
Windows XP/32 can’t start softwre.
I run Zwift.exe, but software NOT start.
Help my, plz.

You need at least Windows 7 x64: https://support.zwift.com/en_us/what-are-the-minimum-device-requirements-for-zwift--S1C6I6OB7

Thank you.