Why all the follower requests?

Hello,

I’ve been wondering if there is any advantage to following Zwifters you don’t actually know?

I follow and am followed by friends, which I get as it allows us to ride together, or just chat about rides. But I also have a number of requests from Zwifters I don’t know to follow me. I am pretty sure I’m not that interesting so what’s in it for them?

Genuinely interested as I may be missing something!?

Thank you.