I just think it points to the fact that if most zwift users aren’t spending them then the feature they’re there for can’t be very good. Or there’s no feature at all. Usually if you add a feature to a game it’s to encourage people to play the game.
It’s like, for me, I have no interest in training workouts (training for what?), zwift academy (Far too old to start a cycling career) or racing (My competition on zwift is to have someone give me a page to read explaining why zwift racing makes sense and then they win if I can read it out keeping a straight face - I don’t expect any winners)
That doesn’t leave a great deal. Zwift seems to think their customers are all aged 18-30 and they bought a trainer to maximise their ftp for racing. Now you could argue they had some reasonable reasons to assume this when zwift started because not many people bought a turbo trainer to do intervals preparing for their sunday bun run…so yeah trainers were mostly in the hands of people who wanted to train.
Now we’re told (Eric’s DC rainmaker video) that he fantasises about millions of cyclists all sat on zwift rides and pedalling around in the virtual world and that is as much of a thing as riding outside - well what are the software features they’ve added for those fantasy million customers? Because most of them are not going to be racing or doing vo2 max intervals. That’s really why I would argue at the moment zwifts software side seems completely at odds with what Eric says in interviews - because when I look at the interface to select stuff - there’s literally nothing for me other than ‘Just ride’
I’m mostly riding around by myself, or riding around with robopacers.
I guess if they’ve added new places to ride around around that’s something.
But I’m reasonably happy doing that, I just think it surprising that they have little or no gamification for someone who isn’t saying “I use zwift to do workouts and race”
Like pretty much everyone for the last 10 years I could name between 5 and 50 things a junior programmer could have changed in a few hours to a week of effort that they’ve complete ignored. To me that seems bizarre. They don’t even say “nah we’re not doing this because…” to the more frequent and common requests.
So, the motive to play zwift from my pov isn’t provided by zwift at all. I want to cycle indoors rather than out, I own a smart trainer and at that point you need some kind of distraction. Youtube, netflix sate some. Others came up with this great idea of making pedalling on a trainer translate to cycling around in a virtual world. There’s a lot of software all trying to invent this particular wheel and after a decade most of it sucks. Zwift sucks a tiny bit less (at least by my estimation YMMV) so I use it.
But what are drops and socks or virtual bikes for? As a grown up I find it difficult to get excited about any of that. For now I’m happy enough just riding around. Maybe that will last a year, maybe I’ll extend the membership. At this point I don’t know. For the past 2 years I went climbing and mostly did no cycling - except perhaps bit during the pandemic. So obviously things change.
But if zwift are sitting thinking “what do our customers want” why don’t they just read the forum. There are some really cheap and easy changes that would, I believe, make some people genuinely happy. No features or big development work necessary. Just fixing or improving things. Making the UI so you can read it would have probably justified the price rise alone for many.
The latest hud change for example could have been a huge win done right. As it is, they added 1 feature that’s useful - the gradient display - we know that’s good because other platforms already did it - but implemented in a way that makes it annoying. Half the customers think it’s too big. Others don’t want it displayed. Others want it displayed all the time. So even if you like the feature it’s delivered in a way to make sure you’re not actually happy. That seems to be the motive behind zwift’s software development.
I honestly believe they have one or two people high up who think they know better than all of you how zwift should work, and they’ll keep doing what they think is right until either they get millions of customers, which to them will prove they were correct (their fantasy I guess), they run out of venture capital, or one of the bigger investors says “Hmm, maybe someone else should have a go”
But, anyway, that’s what millions of drops means to me - I have millions of them because the game gives them to me for reasons that I only vaguely paid attention to so barely understand, and I have no use for them. Because I have no use for them I see little reasons finding out how to get them at a faster rate. Is that changing? I doubt it because I don’t care what my virtual bike is - and if I care about how fast I rode a particular route then anything that changes the virtual bikes speed will delude me that I’m faster or slower when nothing changed won’t it? So what’s the point in that? Zwift already gives me average speeds that I couldn’t have done IRL 30 years ago.