What’s the best thing to buy in the drop shop at level 12
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What have you bought up to now? The Aeroad and DT Swiss 62 wheels should be near the top of your list if you don’t have them already. You really have to study the ZwiftInsider frame and wheel comparisons to understand what’s best, because the information in the drop shop is inadequate and you may be surprised how good or bad certain items are - it’s quite random.
I’ve bought the factor frame level 10 or 11 and the magic wheels around the same levels thanks pal 
Cheers mate il have a look
If you hunt for KOMs or do routes that end on a big climb like Road to Sky, the Cannondale EVO is another good one. But it won’t be faster than the Aeroad on most routes where you descend the climb. If you do gravel routes like Sea to Sky or Jungle Circuit, you might consider the Canyon Inflite and Reserve 25 GT wheels (really any gravel wheels that aren’t the Zwift gravel wheels). Gravel gear will also be useful when Zwift release the upcoming Makuri roads.
Also, be sure to sign up for the Everest Challenge ASAP so you can unlock the Zwift Concept Z1 “tron” bike. It’s the best all-rounder until level 42.