The product is interesting enough. It helps me ride indoors and remove the “why am I riding inside and chasing cartoons?” barrier. Living in California, riding inside makes me wonder if I would use Zwift enough. But, it helps me to get a workout in at night.
Overall, Zwift is good enough to keep paying USD 14.99. But, it’s not worth it because of how the company is managed.
- Where is that Zwift Runpod? Being out of stock long is like running an Italian restaurant without wine or bread. No excuse in 2021 that to have a supply chain problem.
- Keep it simple. Just tell the users to use the ANT+ sensors. Why mess around suggesting BLE sensors? Even the latest iPad Pro has difficulties with 3 sensors sometimes (Wahoo cadence/rpm, Polar hrm).
- Own it. Some customers have PCs, Androids, iPads. Make your trial offer consistent. Don’t blame Google Play or Apple this or that.
- The customer support department is like the Star Trek Borgs. No sympathy, empathy, and powerless to keep the customer happy. Learn from Amazon. I spend over $20K per year because they take care of me. Customer-centric, customer first. Ever heard of pennywise, pound foolish? Empower the CS to make things right.
Don’t run Zwift like some techies who ride with no business skills. It’s now about ranks and group rides. Build it to last. Your novelty “lead” as a virtual training tool is now a commodity. Must innovate and keep your customers.
I think Zwift can still make it. Good luck.