It looks like @Roberto_Viola has encountered this bike recently so it might be possible with the help of the qdomyos-zwift app. Perhaps he can comment on its capabilities and status.
Whilst I hope you get an answer and the answer is yes, that photo is misleading, as it so often marketing departments. The equipment shown is one of their running machines and the Zwift image shows runners, but the twist is that the user isn’t running on the running machine.
That one has Bluetooth FTMS (FiTness Machine Service protocol). You mentioned “dual i.Concept BLE hardware” which is a necessary add-on for that console. Sooo… yes it seems like it should transmit a signal over BLE-FTMS which Zwift should be able to read. To confirm: the bike in question DOES have the top-tier console?
You’ll need a basic device to run Zwift if you don’t have one already - iPad would do. (and you could test on a smartphone or laptop that has Bluetooth)
Do you have access to all of this equipment already?
The bike I bought has the mid tier console. From basic to top:
H8705L - i.Concept without Dual kit (sold apart as an USB dongle), LCD screen
H8705LW - i.Concept with Dual kit integrated on the monitor (this is the one I got), LCD screen
H8705TFT - same as H8705LW but with a TFT color screen
That may mean it can connect to ZWIFT with just the BT on the smartphone?
I will be getting the bike in a week so I will find out.