I probably would not buy anyway because I just ride in club kit but if they want ot have a market for this they do certainly need to look at pricing . the 156 asking price is not in the ball park
Even high end jerseys are under 100 quid and normally discounted to nearer 50 if you shop around.
Even with the kit I would consider , bottles , t shirts , caps etc . They are way too overpriced IMO.
With Zwifts buying power they could secure much cheaper kit than we can as a club of 200 riders but instead are 2-3 times the price . So I can only suspect they are not really interested in this avenue right now .