Changes to Zwift Subscription Renewals [May 2024]

Cycling outdoors adds the cost of tubes and/or tires and/or ER room visits.

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If you buy a direct drive trainer to save the cost of tyres. The tyres I used cost around £20 each and lasted about a year.

So it’d take about 12.5 years for the cost of the kickr core to break even with the cost of tyres.

Never been to the ER as a result of cycling, but it costs the same here if you go or not.

I ended up in A&E once due to a cycling accident back in 2019,when I broke my left hip, which ended up with me having a total hip replacement, total cost to me Ā£0, that’s why we have an NHS

I had wanted to rejoin Zwift after the summer for my yearly winter indoor training, but was shocked by the price increase from 14,99 € per month to 19,99 € per month (33%).Compared to other bicycle training apps, Zwift with its 14,99 € was already quite expensive (most apps charge 9,99 € per month). With 19,99 € I am not going to rejoin Zwift because that’s way too much for the value.

I’ll test a couple of other training apps and will subscribe to one that has a better relationship between price and value.

I don’t understand why they increased the price so much at once. They said they haven’t increased the price since 2017, but I just joined in 2023 for the first time, so I don’t care about the price in 2017. 33% increase after 7 years would compare to a yearly increase of 4.2 %, which is well above inflation.

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Hi @Helga_Wandel,

Welcome to the forums! This is Monica from Zwift.

I wanted to share some context about our recent membership price adjustment. We haven’t changed our prices in four years while significantly enhancing our platform. Unfortunately, rising operating costs made it necessary for us to increase prices to maintain and improve the quality of your experience.

This change will allow us to invest in new features and content that enhance your indoor cycling journey. If you’re interested in more details, please check out our article on the price increase and the official announcement in the forums.

I understand this isn’t what you wished for, and I appreciate your understanding as we strive to make Zwift even better.

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It’s just that I have been using only a fraction of the features of Zwift, the workouts.
I would have probably accepted a minor price adjustment (e.g. from 14,99 € to 15,99 €) but not 33% price increase. You’ve lost me as a customer, this is too much. The value of Zwift is not 19,99 € per month. Zwift already used to be 50% more expensive than other indoor training apps. Now it’s 100% more expensive.

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@Helga_Wandel You could check out my whoosh, fully free of charge. You’ll have to manage your workouts in trainingpeaks, again without any costs and well working, in my opinion.

I had a break due to work, so cancelled at the time of the price increase. I do the occasional ride, mostly on Indievelo. I’ve popped back on Zwift for the odd 25km free but I’ve not bothered to rejoin. The normal event rides I’ve done for 5years plus, and lead /sweeped for some time on, have had fairly significant drops in numbers. Normally summer time 70+ (now 30+) and winter time 130+riders (now 60+).

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This is what happens when idealism meets investors.
I’m now on Rouvy, where the community is a bit smaller, but the relationship between provider and consumer is much better. Yesterday, there was a fantastic race with over 4,000 sign-ups (about 2,000 actually participated, but it was amazing).

I’d rather pay Zwift for a membership that ensures my safety in cycling. It is far too dangerous to ride IRL with ppl on their cell phone and not paying attention to surroundings. Can’t afford to get hit or run over by idiots on cell phones while driving. I’m also an early adopter/paying Founder of IV which is now Training Peaks Virtual, and freebie MyWhoosh.

One thing, I wish these cycling platforms had…an annual 2 person household membership with a price break.

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How much do you guys spend base on cost to miles hours ridden per month? Guessing most of us are 8-10 hours a month? $2 per mile?

Would it be possible to buy hours of usage in the future? L

If 8-10 hours a month equates to $2 per mile for you then I’m afraid cycling isn’t maybe for you. :person_facepalming::rofl:

We all start somewhere! Stop laughing at my 0.3 w/kg up ADZ! I believe I can, I believe I can!

Ha, at 0.3 can you reach the top in 10 hours?

Somebody here can calculate that.

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7.4 hours at 75kg/25watts/0.3wkg lol

Perfect. Just under 8 hours.

$2 a mile? Did Bentley release a smart bike ready for the holiday season? ā€œIt’s pricey, but the inside of the minibar - that was designed by Karl Lagerfeldā€

More like 6-8 hours a week here. I’d do more but the bike isn’t comfortable enough and, as I’ve written about a few times, a hud with a big glaring timer ticking away on it isn’t conducive to killing time. It’s like sitting at work. You’ve been there a while so it’s nearly home time? Oh, no only 5 minutes have passed. It’s 09:05 You’ve checked your email a couple of times. Another minute passes as you remind yourself that you’ve been told to improve the hud in zwift. You sigh - it’s a piece of work you’ve been putting off for a decade. You put your head down and do what must be an hours work - maybe an hour and a half. Check the clock again and it’s 09:14. You wish you’d passed the google interview.

That’s how time passes if you’ve got a clock to stare at and nothing much else to do.

Another example : How many people see the archway in zwift for your workout that’s a fixed time away. Whatever you do you can’t reach it until 30 seconds has passed but you see that arch and increase your cadence imagining that you’ll get to it faster. All that happens is of course that erg mode reduces the resistance. But trying to do 5 minutes at 250w is much, much harder than riding up a hill at 250w - even if that hill takes you 5 minutes to climb. Because you feel in control of the effort and in control of how fast that top of the hill is getting - and you can visualise the end of the interval - but you can’t make a ticking clock you’re looking at go faster or slower.

So when a timer says you’ve got 1:30 left. You look down, you pedal for, what? Must be a 45 seconds or minute? Look back and the timer says 1:10 left. It’s maddening. Ironically at the end of the effort when you have 2 minutes to recover you look away from the screen, take your glasses off to wipe your face and grab a drink and you hear the ding as you go through the next arch and the effort starts again ā€œWait? that was never 2 minutesā€

Riding against a clock is not easy or fun and specifically not if you want something you can do a 2 hour casual ride in where you want the time to pass and melt away while you’re distracted with the entertaining features in zwift. But, unfortunately, that’s not what cycling in zwift is when the biggest thing on the hud (probably the only thing you can see if you’re over 50 and aren’t using a 65" TV) is a clock.

Once zwift ticks over to an hour and I’m already at home, the saddle is uncomfortable, the garage is cold then I’m going back inside the house - I’ve done an hour and, as I say, I can do the same rationalisation at 45 minutes. Maybe I go out later in the day for another go but during most of that ride you’re looking at the same clock thinking ā€œWell I’ve already done 45 minutesā€ so getting past 30 minutes on the 2nd ride is an achievement.

Contrast with riding outside : It’s probably colder, the bike is still uncomfortable, but you at least have a device made by people who realised letting you configure the display was an obvious feature. So there’s no timer or clock, nothing telling you how long you’ve been riding or what your power is. All the triggers for stopping or riding harder because you think the number is too low are gone. You can just ride the bike and time passes.

Of course if you ride away from where you live there’s a big motive to ride back again. I haven’t once yet thought ā€œMeh, that’ll doā€ and got off the bike an hour away from home :grinning:

But it’s a huge struggle to ride more in zwift because they haven’t thought about what makes time pass faster. Specifically for the ā€˜just riding around in zwift’ use case.

Do you pass the time by typing in long, rambling posts on this forum?

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I can type very fast.

It felt like I took three hours to read it. :wink:

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