Pricing of membership

(Truls) #1

The support team asked me to publish some comments I told them.

When I started with Zwift I paid 992SEK. Now the price is 140SEK a month, ie 1680SEK a year. That is an increase by almost 70%. I told the support that I terminated my membership because of this.

I also told them there is no incentive for long time user to stay since the price is the same for all.

The positive with monthly is the Zwift should get an even cash flow over the year. The problem I see is the indoor biking is seasonal, when the weather is to cold and slippery or to hot. With an monthly payment that can be cancelled anytime, means that when the outdoor season start people will cancel their membership. The reason for Zwift not noticed this yet is due to the grandfather pricing as ended in November. Where there was an incentive to members to stay and not get the increased price, and that now is the indoor season in northern hemisphere due to the cold weather and the heat season in Australia and South Africa.

My suggestion is that they should have an annual fee that is lower than the monthly since people would sign up and pay for both the indoor and the outdoor season. And that renewal fee would be even lower since that would encourage us to stay.

As it is now there are no incentive for members to stay more than the indoor season and then leave. With the increasing risk that we would choose other options next season, since there are no incentive to come back.

(Paolo) #2

+1 for me.


(Lin) #3

Personally, I am not a fan of the subscription model (Zwift, iTunes, etc… ). I would much rather pay an annual fee and be done with it even if the annual fee does not include a discount.

As for “Zwift not noticed this yet is due to the grandfather pricing as ended in November”, I disagree. Grandfather pricing or not, I imagine that the majority of those who were seasonal users would still cancel and resubscribe with the changing of the seasons. The savings of 3mo at the old price vs 3mo at the new price is about ~1.5mo (i.e., at the new price, you could buy ~4.5mo at old price). It really is not that much of a savings or ‘incentive’ for those users. Many of my friends are seasonal users and have been for years. The price increase did nothing to change that.

As for the actual price increase, this has been discussed everywhere. First, every one complains about a price increase no matter what the product. I complained! No one ever said, “Finally, a price increase. I’m so happy!” BUT, the amount of the increase in terms of raw dollars, krones, yen, etc… is not much. Most of us who have the time, money, and inclination to own smart phones, computers, smart trainers and ride bikes indoors waste more money than that of the price increase in a month, if not in a week.

Lastly, you cannot get something for nothing. Zwift has been adding new worlds, map extensions, features, etc., on a regular basis. A price increase was inevitable if not overdue.

(Nigel ) #4

I cancelled my subscription once the grandfathering period expired in November. I’m currently Zwifting for free as they gave me 3 months for free because of a long running support ticket I had in with them. When that runs out I’ll be thinking carefully whether to pay the increased subscription or not. All very well the Yanks saying the increase is just one cup of coffee. For me the increase was 2 cups of coffee.

I would much rather pay an annual and reduced subscription as I do with Trainerroad. I’m also grandfathered in on the price I was paying 5 years ago when I first started with them.

(Lin) #5

I too have the grandfathered pricing with TR. I thought it was a very nice gesture to long term users. That said, had TR not done so, I would have continued to renew my subscription. At the end of the day, it is a value proposition for each of us. I completely understand if someone thinks it is too expensive. What I do not understand is all the hate and outrage directed at Zwift, TR, etc., due to a price increase.

p.s… nice gesture by Zwift to provide you with 3mo. One might argue it is expected, but it is not! But it is the right thing to do and also how companies keep customers.

(Truls) #6

I Have no knowledge If the price is comparable to a cup of coffee or two in the mall. If it is true, it would just add another reason why I should not drink coffee.

15usd is little bit more than I pay for my lunch during a whole month. I eat porridge since it is the fastest and easiest to cook, just add hot water.

So the price is either lunch for a month then or coffee one morning or two, depending how careless you are with your hard earned income.

My conclusion is that Zwift team don’t care to have me as a member.