It does seem that way from a user POV, for sure. IIRC, there were some issues with the time/cost of setting up all the codes for the gift cards, as well as some potential issues with forging codes, that caused Zwift to stop offering them. I may be completely wrong on all accounts, but somewhere in the back of my head I seem to recall some comments about that. Or perhaps that was a different merchant. hmmm.
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