So, I have an idea that could improve the experience in zwift and produce extra revenue. This could be used to lower the costs for users and / or fund service improvements.
In short, when I’m zwifting I usually have YouTube open in the top right, covering the mini map, to play music videos. Something about it makes me ride harder and longer.
Anyway, why not just integrate it into the game, take some ad revenue, and use it to benefit the zwift community somehow?
Just a thought.