I 100% agree, preaching to the choir my friend.
I’m guessing the people who first started Zwift didn’t actually realise they were making an MMO and just thought it was a ‘cycling application’.
They need to realise they are coding an MMO rather than a cycling app and employ some MMO people or do some research on MMO’s and how MMO’s do grouping, instancing of raids/dungeons (read races/events).
club riding (grouping) is the heart and soul of both MMO’s and real life riding.