Today you can get a reminder in the Companion app and as an entry in your calendar.
Some events are recurring or are part of a series.
It would be very helpful to have the option to get a reminder for all future events in a series and get them into the calendar. That would make it much easier to remember and plan for such events.
For tours, where the same event is scheduled multiple times, you could e.g. get the choice to select the events you plan to attend.