I’ve been Zwifting since 2016. There is very little in Zwift to interest me anymore besides simply riding. I have tons of virtual kits I’ll NEVER wear, bought bikes and wheels I NEVER ride. Levels have become such joke that I did two rides in ONE DAY (one only 2k, one 40k) and got a badge… that’s all it took to move from level 69 to 71 (accelerated as I have enough XPs for level 100).
It would be great if we could trade our drops for real-life items in the store… T-shirts, hats, socks, etc. or at least discounts on real-life items. Discounts… Here’s a biggy! How about giving a range of discounts on the “Zwift Hub” for different ranges of drops?.. Something like a 1% discount for every 1 million drops. My trainer is getting as old as I am and I’ll be needing another soon. I normally wouldn’t purchase a Hub but this would sure make the deal too good to ignore and I’d pick up a Hub rather than anything else on the market!
Think about it… might just be the thing for you’re long-time supporters!!
I’m in total agreement with the original post. About the only thing that would incentive me to ride more on Zwift would be to earn real-life products or discounts on real-life products.
Zwift recently announced that they’re tracking outdoor rides as well as indoor rides and you can earn a “Scottie” keychain… but it’s not a real product. I like the Scottie character and I’d love to have a real Scottie keychain I could earn, whereas a virtual keychain isn’t an incentive at all.
Creating limited edition, Zwift-only products one could not purchase and only earn on Zwift would give me some incentive to ride more. Likewise, perhaps Zwift could strike deals with manufacturers to earn coupons for their online stores. For example, if you ride a Specialized bike for 10k miles on Zwift, you earn a $10 gift card to the Specialized store.
Unfortunately this won’t make sense until Zwift crack down a lot harder on blatant cheating on the platform, e.g. bots, and just check the issues with the bike upgrades for further examples.
