Proximity chat

I know this conversation has been had before, but why not implement a proximity voice chat feature? It would make Zwift so much more entertaining and easier to ride and communicate with others, not to mention how useful it would be in races when it comes to strategizing with other riders on things like breakaways. I know there are other options such as discord, but that does no good when you can hear the entire lobby all talking at the same time and typing on your keyboard to have a conversation with someone is so annoying while you’re trying to stay focused on the ride. I’m just saying…. If Zwift had proximity voice chat, it would be extremely useful and entertaining compared to what it is now.