Zwift is too expensive for the lower usage user now the free 25km has gone.
Personally I pay full subscription in the winter.
But in the summer I only ride twice a month.
So I was using the free 25km. That has gone now.
Does anyone agree the pricing should be tiered?
For example
Price 1 (£7.99) 0-50km
Price 2 (£12.99) 50-100km
Price 3 (as is) unlimited
I feel the excessive cost for low usage users is uncalled for
Please zwift make the costing more user friendly
Not a fan of tiered pricing really.
People will buy the lowest they think they can get away with then many will find they want to do another event or race but won’t because it hits their limit.
I would maybe consider something like a day pass but zwift have all the numbers so it’s hard to tell without seeing stats. If there are n thousand using 25k free that are now converting to full subscriptions then it’s a win for them which is really the only thing that will matter.
By “lower level” I presume you really mean ‘infrequent’ rather than anything to do with progression level? After all, you could have a higher ‘rank’ user that only uses it in their Winter.
Unfortunately that’s the way most subscriptions work. You pay to have the ability to use it whether you do or don’t. Whilst it could be done by volume, rather than a single ‘all-you-can-eat’ price, whether by distance or time - what happens when that volume runs out? You get booted out of the game or you automatically bump up to the next pricing tier? Probably couldn’t do the latter without some warning and confirmation, which is not the easiest of things to try to implement randomly mid-ride and is hardly what you want popping up mid-race.
Well you would just pay full price then
Daily pass I could live with, but I dont see a point why anyone has the option to freeride every month, while others have to pay for it.
Maybe the thought process is to get more people to just do the annual subscription and scrap monthly. Annual rate costs the same as 10 months paid monthly. So If you cancel for 3 months each summer, they’re basically saying don’t bother, just come up with 1 more month’s cost to ride for those 3 months (albeit infrequently – in your case just 6 times) and buy an annual sub.
Just the opposite…
>500 miles=FREE
400-500=$10
300-400=$20
200-300=$25
1-200=$29
Hot take, pricing will only go up from here, no way it will ever get lower or tiered.
Oh yeah! Bots ride FREE! 
We have no idea what makes sense for Zwift in terms of pricing tiers or day passes or whatever. They are about to find out whether they convert enough of the freeloaders to paid subs and churn stays manageable enough to justify the change. You and I will not find out, so I’m content to just let them do what they think is best. They’ll know the answer when the high season rolls around. If people want to use some free service during the summer, that doesn’t mean they won’t be back on Zwift in the fall, and that would be an OK outcome if it happens. I’m not aware of any free competitor that is any good so my guess is many of those folks will come back when they are ready to pay.
What would people think about a more creative pricing program.
The annual subscription price (US) is $200, and monthly is $20 ($240 annualized).
Instead, what if it was simply:
Option #1: Annual sub still $200,
Option #2: instead of monthly flat rate, it was $5/day, with cap at $22/month, and annual cap of $220.
“I’m not aware of any free competitor that is any good”
So you’ve never tried My Whoosh then? It does everything Zwift does….more even. I’ve pretty much given up on Zwift and moved over there. Came back to Zwift the other day, only to find that the free 25km I thought I’d have gone, so I went straight back to MW.
Zwift has become far too expensive, and doesn’t offer anything over the free MW to justify it.
You’ll be stunned to hear that this is not a universally accepted opinion, let alone a fact.
Ride on! Or whatever the free version of that is.
Yes I’ve tried it. It doesn’t have what I need. Do whatever works for you. 
I had a fun ride this morning with close to 500 humans, regular social rides, well attended races, team races. That’s my thing. I can think of plenty of ways Zwift could be made better, but without any of that I’m OK.
One thing it does have is prize money for racing.
Do you find that motivating? I don’t
Doesn’t motivate me… because no chance in hell I would win any 
Some people do like that, and I know a few folks who are consistently doing quite well. They work hard (on IRL bikes too) and get the results online and in real life racing.
They don’t really care about money, I suspect they’d pay for Zwift if a few things were sorted out, but they do care about racing and they are very good at it.
Zwift racing with that could be interesting, but everything around trainer performance, verification of rider performance, weight, height, etc would have to be very thorough. That could also be a benefit to normal riding as well by automatically preventing impossible performance.
I suspect most people who switched from Zwift to MyWhoosh don’t care very much about racing or group rides or anything social. I bet most just want to do a workout in an app that looks sort of like cycling. Those people will be pretty loosely attached to Zwift especially if they get workouts from somewhere else, and Zwift’s workout library is convenient but not really special so it’s easy to see how they would look at a competitor and think “this is fine and costs less”.