I started out as one of your most loyal customers. Until recently, I lived in Shanghai, and I used your product religiously as riding there is quite tough. I’ve since moved to Barcelona, and well, you can imagine how the riding is here, I think I’ve used Zwift a total of 10 times since I have moved. Here’s the thing, I am thinking about cancelling my account. Even in the dead of winter, I still find it pleasurable to ride outside here, but I would love to be able to ride on Zwift at a much lower frequency. Your pricing policy allows only one tier, and when I was in Shanghai I valued this tier even after the price increase. However, I don’t think I’ll be able to continue justifying paying 15 USD a month for a product that I hardly use. I think that with some creativity, you guys should be able to come up with a better pricing option for users with my utilization rate. I’m sure I’m not alone on this.
I genuinely feel bad even writing you this, I want to keep my account open as I truly think you’re sitting on something revolutionary over there, but with my habits having changed, I cannot justify keeping my account open when I use the product with such little frequency. Some sort of ‘pay as you go’ or ‘maximum hours’ solution would be far more attractive to me than a 15 dollar a month fee.