I wanted to know why there is only 1 type of subscription “membership” because Zwift should already know that there is many type of riders, and now it’s like if I would organize a bike event with only 1 choice of 150Km distance available rather than propose a (50-75-100-150Km) path so everyone from every level could participate to the event. Just like you wouldn’t bring your 10yr old kid to a 150Km Gran Fondo.
So why in 2020 there is still just 1 choice of subscription with no option for (WEEKEND ONLY) with a small discount? While I get 15$USD is still very cheap if you ride between 15-30 days, it is way too much if you just ride once per weekend (4 days). Zwift lost thousands of ex-members and potential new members with their sudden +50% price increase, because at 10$USD you just don’t think about it but at 15$ you start thinking about if you really need it. Zwift would make a ton more money if they would simply offer these 3 plans below rather than have everybody unsubscribe on March 30th or April and make 0$/Month for the rest of the year.
Plan #1: 30 Days for 15$USD/Month.
Plan #2: 4 Weekends “8 Days” (Saturday 00:00 to Monday 6:00AM) at 10$/Month.
Plan #3: Pre-paid 365 Days for 120$/Year so depending on the way you see it, that does 10$/Month or 15$/Month during the 4 winter months then for staying you get rewarded for getting the rest of the year at half price of 7.5$/Month.
I would only use Zwift 1 day per weekend and maybe sometime 2 so I fall into the category of “Plan #2” but given the advantageous bulk pricing of the yearly subscription, I would personally go for the “Plan #3” just in case I would choose to ride inside during summer on a rainy day. So Zwift would either make 4x10$ or 1x120$ with me rather than just 0$ for being too greedy because I can’t justify paying 60$USD “80$CAD for me” to ride once a weekend.
That’s my own personal opinion as a business guy that owns a store since over 5 years, feel free to then agree or not with my thinking.