Hello @Mc_Kassl welcome to Zwift Forums.
Shuji at Zwift HQ here. I looked through your server log history and see that you have an Elite Direto XT paired in the past.
Elite has not yet released a firmware update to existing Direto XR owners that supports Virtual Shifting. This firmware needs to be updated so it can “talk” to to the Zwift Ride controllers. This is why the Ride controllers are not pair-able.
Please keep tabs on Elite’s support site for an announcement of new firmware. If you do not wish to wait and return the Ride, please contact Zwift Support.