Zwiftâs recent introduction of a bike leveling systemâwhere bikes become more performant the more a rider uses themâmay initially seem like an engaging way to reward loyalty and encourage longer rides. However, this change introduces fundamental issues of fairness, competitive balance, and player retention that risk undermining the community-driven spirit Zwift has cultivated over the years.
At the heart of Zwift is competitionâwhether in races, group rides, or casual KOM chasesâand that competition has historically been based on a shared sense of equal footing. Everyone entered a race with access to the same equipment, with differences coming down to training, tactics, and fitness. By implementing performance-based leveling tied to specific bike usage, Zwift introduces a mechanical advantage that disproportionately favors long-time or high-volume riders. This creates a disparity between veteran users who have already sunk hundreds of hours into the platform and newer riders who are now expected to âgrindâ on specific bikes just to reach parity.
This system could also open the door to widespread cheating through bots and automation. Because bike performance is now tied to time spent riding a specific frame, some users may be tempted to use botsâautomated programs that simulate pedalingâto artificially rack up hours and unlock advantages without doing any real work. Zwift has already faced issues with cheating in the past, and this new mechanic adds a fresh incentive for dishonest users to exploit the system. Not only does this undermine the integrity of competition, but it could also force Zwift into a constant game of cat-and-mouse with cheaters, wasting resources and eroding community trust.
Furthermore, the system risks reducing the diversity of bikes in use. Instead of encouraging experimentation and variety, riders will likely feel compelled to stick to a single bike to maximize level progression. This makes the platform visually less interesting and stifles the personalization that has long been a fun part of the Zwift experience.
There is also a psychological toll to consider. Zwift, like many fitness platforms, thrives when users feel motivated and empowered. But a system where progress is gated by time spent on a particular frame can quickly feel like a grind. For casual riders or those with limited training hours, catching up to long-time users becomes an impossible task, leading to frustration and potentially driving them away from the platform altogether.
In short, while the idea of progression is not inherently flawed, tying performance to usage in a competitive environment erodes fairness, invites cheating, alienates new users, and reduces the diversity and creativity that Zwift has fostered over the years. If Zwift wants to reward loyalty and mileage, it should do so cosmeticallyânot by altering the mechanics of the ride.