I think it would be nice if you could message a little encouragement, besides de thumbs up, to your friends, or followers, with the option to disable if someone is being annoying 
yesterday I had a ‘friend’ encouraging me while we both rode; but today he is riding and am not and is like to repay the cheering Zwift for life!
There is already a suggestion for this (I am sure there are a few other request for it), make sure you vote it up so Zwift knows what the users want.
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