It would be cool if there was a way to showcase your FTP bracket. For example a Kit that could be unlocked for each FTP bracket achieved. This could be done in 50 Watt increments for example.
I think it would be neat as an option to be able to showcase ones FTP. It would also be cool to have a ride event where everyone (for those who have done FTP tests) must wear their FTP kit. Great for accountability and general interest across the Zwift community.