Wow, as a relatively ‘new zwifter’, it is very concerning to see that a year later, $wift is not really responding to family plan pricing options, or something reasonable to accommodate that? My wife and I don’t even have kids and I get it, I support everyone here requesting zwift to take action on a family plan, family budgets w/ kids can be very tight!
My wife rides as well and once she saw the price ($30 USD for us both) she immediately said “no way”…way to go zwift…you lost that customer that I brought you. It’s not unreasonable to to ask zwift to have a two adult family to pay $22 as a family discount. Or $32 for a family of four (2 adults, 2 kids under 16…)
These are not easy business calls but, its certainly an easy uptick in revenue for zwift and, its easy to see zwifts po$ition on this, a true lack of engagement.
Be interesting to see what they do over the next year (by Aug 2020). Afterall, riding outdoors is still free…and I’d rather use my $180 a year zwift fees towards bike maintenance, ride event fees, or bike trips!