Clubs Rollout Strategy

Hi guys … long time zwifter, first time poster.

I am curious what the strategy is with regard to rolling out the Clubs feature. Lots of references to it’s availability will be ‘soon’ … but will it be phased/staged in some manner? For example:

  1. Will the established/large groups get it first and then smaller clubs/groups will get access later?
  2. Or, everyone on this beta will get it all at the same time?
  3. Or, smaller groups will get access first to help iron out wrinkles before the big boys get it?

Asking for a friend :slight_smile:

I’m interested in that too :raised_hands::+1:

Question regarding future functions of Zwift Clubs :

Will anyone be able to create a club or will we have to send a request to Zwift for approval beforhand?

Gang - the Clubs devs are working on the foundation of the Clubs infrastructure so that it’s robust enough for lots and lots of Clubs activity. It’s still early days for Clubs.

Right now we don’t have answers on the broader rollout that we can share with you, but we do ask for your patience and keep an eye on this board. When we’re ready to make announcements, it’ll happen here!


Thanks for the update, could you give a bit more detail as to why it is ‘early days’ for clubs? Eric mentioned they have been working on it for a year now. Was it built and then scrapped? For me this is the most important zwift development to increase membership and keep people on the platform. Once your everyday cycling or triathlon club can organise regular events or races through zwift, there is a massive increase in retention and those that will feel ‘left out’ and then sign up.

As ever with Zwift, you cannot over communicate.

Welcome to the Clubs sub-board. You’re in the official place where we’re sharing comms about the Clubs feature.

Despite this being a long development project, we made Clubs a public FutureWorks test less than a month ago.