Changes to Zwift Subscription Renewals [May 2024]

I started a long reply of features Zwift never seems to fix that would increase the value of the platform but I think my major point it this.

I also have a subscription to ifit (think peleton but more outdoor rides videos vs spin, and including other workout types) which is $400 /year (canadian) for my entire household. For that fee I get frequent new content, and trainer designed Resitance controlled rides which match the video on screen.

Zwift for 2 users is now almost $600 CDN a year. (Sorry kids I can’t afford to add you).

Exceeding the pricepoint of a premium excercise equipment ecosystem should come with a premium user experience.

I am happy to pay for a good service, but I feel like Zwift needs to get better at meeting its users requests to justify the cost. I still think Zwift is based on a great idea, but as a customer I certainly don’t feel valued based on the experience in these forums.

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Installing them all tonight to get ready for the free trials before I subscribe - at prices comparable to what zwift WAS. Greed seems to be the catalyst for change :slight_smile:

I’m not sure that I’d count most of those as ā€˜have to have’ for the majority of people. Even the majority on Zwift.

Most people I know who have Strava accounts don’t use them for anything other than broad tracking of ā€˜what I did’. They don’t use them for metrics, not most of them.
Most people also don’t need training plans. There are plenty of people who are ā€˜training’ sufficiently that they need a plan. But tons of people are just riding to ride, to get in exercise.
Same thing with a gym membership–this also applies to people who ā€˜train’, but not to lots of people who just want to ride to be active.

And I think there are a lot of people on Zwift who are not ā€˜training’. I hear you about the overall costs of training, but that’s maybe some bias in the sampling, as someone who trains :slight_smile:

For those considering other platforms:

indieVelo - free for now or pay to be a founding member for some extra benefits (like your kit in-game). Functionality superior to zwift for events and workouts already with a weekly update full of improvements. Graphics / worlds haven’t really been touched yet and are very basic.

MyWhoosh - free forever. Personal choice what you think about where their money comes from. A poor zwift clone, but graphics are better and improvements are coming rapidly including some USP features.

They’re the two I know well, sure others can recommend others!

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Tried downloading both. Indievelo worked and I’ll try it this week.

MyWhoosh won’t run after installing it (Windows). Keep getting error messages. I downloaded the Android app and it works but I cannot rely on that full-time with my poor vision.

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The other platforms aren’t perfect either to be honest and I have tried a few. Understand your sentiment.

I’m staying on Zwift because none of the others completely replaces it.

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I’d normally just let my sub run over the summer, just for a rare session due to weather, but not at this price.

Might as well cancel, just like TV subs…only subscribe when there is something on you want.

I’m not in love with Zwift, Even after many years I just dont get the appeal, but it just about makes indoor riding tolerable on dark nights or really crappy days. It’s not worth a lot.

I’ve had IndieVelo installed for some time but never found the reason to put in the effort to really try it. Motivation found. If it turns out OK I guess I won’t be back. Let’s see what is out there…

The only power you have is with your wallet.

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Does a wife need her husband’s permission to get a MyWhoosh account?

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I’ve dabbled with training platforms (I’ve had a year of Training Peaks, a year of TrainerRoad and a year of Xert). But personally, those and a gym membership would definitely be the first I’d cut before Zwift. I don’t really care much about ā€œtrainingā€ as such, so I get more out of Zwift than the other things.

My local gym is around Ā£65 per month, so Zwift still represents good value compared to that. It’s also a lot more convenient. :smiley:

I do pay for Strava Premium and Veloviewer. I even pay for Sauce even though I can’t use it on Apple TV. :joy:

You’re right about these things adding up of course. I look at the streaming subs I have. They’re all reasonable in isolation, but once I add up Prime, YouTube Premium, Spotify, Netflix, Discovery+, Disney+, Paramount+, NowTV and probably some I’ve forgotten it comes to a veritable fortune!

But it’s not really for those services to worry about how much I spend for my whole entertainment package across various services; similarly Zwift.

I heard if you purchase a full year of Zwift, you will get the confetti socks as a gift.
Oh, and a backwards orange cap!

Like most people, I read about the price increase via social media. No such email advising of this from Zwift. Like most, its a massive increase in monthly costs and also reading that the ā€œkids under 16ā€ account program has been pause also (was about to submitted something for my daughter)

This will make me take pause and consider how I use Zwift, given seems every game update introduces bugs and bugs and Zwift seem very reluctant to address long-standing issues or even fix bugs introduced in a timely manner, makes you wonder WTF is going on at Zwift HQ.

I’ve been a year round subscriber since joining back in 2016,. This might be teh first time I scale back and pause account

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Good evening David

I have a big doubt about the total number of subscribers on Zwift. For me, Zwift does not have 3 million subscribers, we are far fewer than that… otherwise Zwift would not be in this situation… It’s not new but we know that many companies can potentially lie about their figures and results, especially when all this is said to the press. It is the principle of the frog which wants to appear bigger than the ox. But if we know this fable by La Fontaine, we know that it risks ending badly. It’s like the many startup founders who exaggerate in the press and in conferences, their number of users, their growth, their workforce, the effectiveness of their solution, etc.
It’s so common that it’s almost considered normal, it would be part of their role to ā€œsellā€ their project in this way and no one can verify it… but be careful, it’s a dangerous game. When Eric Min says that he can reach 10 million subscribers, it’s good, he has ambition, but just a speech to inflate his forecasts and send a strong and positive signal to investors, nothing else…

Besides, inflating ambitions always raises the price of a stock… :wink: :money_mouth_face:

Yeah, the bastion of journalism that is Outside jumped the gun, they weren’t supposed to release it yet.

The most likely outcome I see is many people (including myself) cancelling through the warmer months and maybe dipping back in during winter.

At the moment I keep it ticking over at Ā£13 per month but at Ā£18, I have now cancelled. If I feel compelled in November then I’ll resubscribe but if any of the free services do enough for me I’ll probably never look back.

A nearly 40% rise was a bad move in the UK without offering family discounts or cheaper more basic packages

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How about Zwift goes free.

Alp toll booth—one dollar
Race entry fee—one dollar

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That will leave the vast majority of Zwifters not paying at all.

So after thinking about this for a bit now… I’m actually grateful to Zwift. Why… because I’ve been in the platform for 7 years and I’ve enjoyed it. But what did I do before Zwift…I rode outside. Through all seasons. The reason I started zwifting was to recover from a clavicle fracture I sustained through cycling and it is safer being indoors than outside during the winter. But it became convenient… And I started swapping all outdoor rides for indoor rides. At Ā£17.99 a month… Zwift really are taking the mickey. The platform is getting stale, riddled with bugs and nothing really new and Zwift giving the community what it rather than we want. So on principle I’m going to quit. It will be hard as I find it super convenient…but making me get back to riding outside…where I truly love to be, will be great…and I’ll be saving Ā£17.99 a month.

So thank you Zwift.

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I don’t mind an increase, but the sheer size of the price bump has me looking into alternatives.

It would have been nice for a short grace period to lock in an annual rate at the old price. Would have been able to keep users for another year (and maybe by renewal time they would lose that price shock and continue rather than reflexively dart elsewhere).

Add this into a whole bunch of bad news for your users. Maybe Zwift is ā€œjumping the shark.ā€ This price jump will be hard to swallow for many users.

It makes me believe there are more issues behind the scenes to have the audacity to raise prices like this.

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My wife and I are gone. $40/mo is too rich for the two of us. We already subscribe to TrainerRoad, which offers better training plans and structured workouts from my perspective. We used Zwift to entertain ourselves while doing TR workouts or for social rides with my club; The only we stay on Zwift now will be if there if the monthly $20 charge is a household license, or there is a deep household discount. It’s too bad. I’ve been using Zwift since I was a beta tester. I suppose I’ll stick with TR and turn on YouTube instead of using Zwift.

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