Did you receive an email from Apple abut a subscription price increase?
Zwift is not increasing prices. Changes to Zwift’s subscription pricing were first communicated to customers on May 7th, 2024. Due to a billing error, a small number of subscribers have continued to pay Zwift’s old subscription price.
Starting July 23 2025, customers paying via Apple will receive an email from Apple informing them that from their next billing cycle, they will move to Zwift’s current pricing tier.