I just receive a notification from iTunes that Swift is changing the price by month. It a big augmentation:(
Yep, it was first announced about a year ago, here is a link to the info: https://support.zwift.com/en_us/zwift-pricing-update-HygeG0ybH7
Can’t you pay directly through Zwift and pay 15 bucks a month? I’m pretty sure they bump the price in the App Store to adjust for Apple’s 30% cut.