Announcing Zwift Ride [June 2024]

It costs £1200 with kickr core.
kickr core is £579 on it’s own.

So you are paying £600 for what is effectively a frame and inbuilt play controllers which is why unless you need the adjustability I feel it’s a bit pricey.

and no doubt standalone it’s going to be more like £700-900 it looks even more expensive compared to a set of £100 plays and a brand new/2nd hand cheap bike is saving yourself half the price or more.

Before it was released i was hoping around £400 mark would be a very tempting price point for lots of people. £500 at a push.

I’m sure for new cyclists it will be appealing or those need the extra adjustability for multiple people but for the average zwifter that owns a smart trainer already i’m not seeing the appeal at this price point.

How would you change gear?

oops good point. Zwift it is then unless you go to a platform that supports virtual shifting directly with play integration.

To be fair I don’t believe this product is at all aimed towards those of us here on the forum.

However, I hope ZHQ takes our feedback as knowledge if this product survives and sees another generation.

That said; the biggest failure (besides the commentary about the ability to add on the kickr climb), is the fact that Zwift is providing a frame designed “for the whole family”

But doesn’t provide family accounts.

Personally however I would argue for people looking to get into indoor riding, this is exceedingly superior than attempting to get a new or worse, used road bike with zero knowledge.
Zwift did their homework.

But I still wish it had “expansion” compatibility with the Kickr Climb, and also the public release of those clearly very different controllers.

I saw commentary on the Zwift reddit about being forced to use a tool to change dimensions. I massively disagree.
By going with heavier duty hardware, versus say what’s on the Kickrbike, ZHQ made the correct choice in how adjustments should be made; bulky, over-engineered, overly heavy duty hardware, designed to handle over-torquing.

Meanwhile, Kickrbike users once a week are having parts slide around due to the poor choice in weak clamp adjusters, which greatly suffer from fatiguing.

Hello @Rick_Trojanowski welcome to Zwift forums!

I merged your question to this discussion in progress. The answer to your question is yes, but later this year. See the FAQ about Zwift Ride for other burning questions.

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The Kickr core includes 1 yr membership. The Zwift ride doesn’t mention this hence the frame is about £700. That is a shame because you can get a much cheaper bike for that price.

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Will the handlebars also be sold seperately at some time?
They look really nice, and hoping I could retrofit them to my current setup.

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We’re working on publishing Zwift Ride frame geometry to the product details page. Please stand by.

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So £600 is probably a bit expensive, but it isn’t outrageous/insulting expensive. I could see my self paying the extra to get an integrated / virtual shifting/ cool looking Zwift machine.

If they can integrate with a climb experience that would also add to the value.

That’s great if you want a single speed bike, but what do you do when changing gear?

This is silly locking it to Zwift. Should be compatible with other software to give it a broader market.

That was my first worry when I saw it, looks like it would be unstable and easily tipped over by the typical sprinter Zwift rider putting 1000w+.

possibly true possibly not.

Other platforms are already targeting zwift with things zwift can’t offer seems fair enough zwift plays a bit of hard ball back if they want.

If I were buying I’d look at that and say, hmm, that doesn’t support shifting for other platforms - okay, I’ll buy something else like a Kickr Bike and Zwift doesn’t get a large chunk of money, especially when the subscription fees have gone up as well.

Customers can play hard ball too and if enough of them do so, the product won’t take off.

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The victim of hardball is the consumer, not the competing platforms.

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on the Money here Andrew !

For me, I’d buy a new frame to build up a new outdoor bike and cascade the old frame towards building a “zwift bike”, so I’m not the target audience :slight_smile:

Does look like they’ve learnt some lessons from the Kickr Bike and if it gets more people cycling then it’s a win (obvs on Zwift :wink: )

Front looks too narrow, but it’s a trick on the eyes as it looks wheel/ tyre width.

So the subject is known. Perhaps we need custom clickr alternative? In that case can simulate the behavior of a wahoo kickr bike, which works fine with zwift and rouvy…

Very true, we’ll just have to wait and see how things play out but the likes of kickr bike is quite a bit more expensive so i can see the appeal of the zwift bike for new cyclists. Who probably also don’t care/know about other platforms if it ties them to zwift that’s a win for zwift.

Given the limited numbers of users on other platforms I think tying users to zwift is a better strategy than the extra they might get from other platform users buying the zwift bike.

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Yeah, I’m not sure what is the better approach. For me personally I have no plans on leaving Zwift for a competitor, but having a $1000+ piece of hardware tied to one company when 5 years from now I might want to be using multiple means I’ve lost flexibility, so it weighs heavily in my purchasing decision.

Again, I have no plans on leaving Zwift at the moment, but if I were to spend a lot of money on hardware I’d like it to be an open standard in the situation where either Zwift loses funding, changes pricing etc… or another piece of software is something I’d like to adopt.

Edit: Or I mean, if I want to use both Zwift and a different platform for one-off events together, in that case I need to keep my current setup.

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… removed.

There is nothing about ERG mode that will “mess” with a robo pacer group. You can go ahead of the robo pacer to have them draft off you or you can follow behind them.