Has anybody heard about this: https://www.reddit.com/r/Zwift/comments/s42krz/zwift_considering_charging_extra_for_a_premium/
Mostly workout oriented but some of the stuff might be useful. I’m not sure it’s 10 bucks/month useful but people using the workouts a lot might think so.
I would consider a discount plan for the current services, bugs and implementation of new features.
And I would consider the current plan when there is a management team who listens to the existing users and act accordingly. That means less bugs, implementation of a good race categorization, good Clubs functionality and more new roads.
We listen. Forced categorisation and Clubs are already on the map (test events for cats on 21/2, Clubs is already on a phased rollout and actively being worked on/improved.
Those surveys are entirely hypothetical. It doesn’t mean that we’re going to bring out a premium mode but more to get better understanding from our users what they think is right price wise. We’ve done it before. I’m not explaining it very well, sorry! I’m not much of a marketeer 
Here we go, there’s a bit more information here: Zwift survey being emailed [October 2021]
Sorry to say, but these features needed to be years ago. And no, management does not listen… Eric and management proved otherwise in the Alpe-bug discussion:
Kinda feel like I’m paying a premium subscription price already If they add better FTP detection, or basic “AI” features to make things more personalized hopefully that kind of thing just gets rolled into making the core product better rather than artificially holding an algorithm under a premium subscription.
Fix what we have first before biting off more than you can deliver.